Each Soft Soda flavor has a unique profile that makes Soft Soda a delicious beverage to sip on its own or pair with food. The personality of the brand should be fresh, unique and modern. The target audience were health conscious gourmet beverage consumer willing to pay premium prices for a flavourful alternative to traditional soda/softdrinks.
With that in mind it was decided that the packaging would be black and bold to stand out among competitors that mostly choose the clear look. The final result is an Black bottle with a small Window to show the bubbles of the delicious soda and a strong, yet modern and elegant look for the branding on the shelf.