As pasta have many formats, tastes and dishes associated to them, people have different personality, desires and preferences.
Fai-Da-Te philosophy is about completely satisfying the costumers hunger by offering them the opportunity to customize their dishes at their whim. So they get fast, cheap and customized pasta that fits their need.
Based on this concept, I created the lightning pasta brand called Fai-da-te (do it yourself in Italian). A happy, creative and original restaurant that uses vibrant and fun packaging, advertisement, and other designs that captures people’s hearts and appetites.