“The team was able to carefully interweave education on a serious topic with a compelling story told through great video shots and innovative animated overlays,” says Client Proxy Tiffany Hamilton. “They definitely brought much more than I had expected by delivering a polished, well-thought-through design project that met the majority of the brief’s goals.”
“It was evident that this team was very committed from the beginning and presented themselves and their deliverables in a professional way.”
Today, bullying is a 24/7 problem. Social networks, email, text, and chat rooms have increased the exposure that children and young adults have with cyber bullies. Empowering and educating both parents and children is the first step in understanding and preventing cyber bullying. But how to approach them?
The objective of Cyber Aware was to let the parents know and think about the topic and how it has been growing recently in the virtual world, and make young children to cautious while browsing the internet and accessing social websites as well as acknowledging the risks of talking or interacting with strangers and anonymous individuals online and how to report and deal being involved in this kind of situation. All this by using a straightforward language with support of graphics blending with live footage.
This project got some spontaneous media around Vancouver being featured on 5 newspapers and local TV News.